It is critical that marketers in online businesses obtain not only clear end-to-end visibility into the performance of any campaign individually, but also a comprehensive understanding of visitor behaviour across all their campaigns and programmes together.

With a consultative sales process, a sales team will produce better ROI analyses for its customers, and improved sales proposals that are customer-focused.

A consultative sales process is an essential first step in turning your sales team into a competitive advantage.

Web 2.0. You can’t turn around without hearing this buzzword. What is Web 2.0? And what does it mean to you?

In this paper, we will help you map your marketing objectives to the dimension of data and analysis you need to understand how you are performing against each goal.

This paper shares best practices that successful retailers use to increase their key metrics. The paper also offers insights from a detailed analysis recently done using aggregated Coremetrics LIVEmark data.

Becoming customer focused is critical in today’s competitive retail industry. The starting point for this transformation is leveraging customer data across the company. To achieve this goal, integration of your business processes and technology is essential.

Used properly, white papers are one of the most powerful marketing tools available to technology companies. Read IThound's research that gives succinct advice on how to create a powerful white paper.

Detailing almost 6,000 software companies, this is the most comprehensive and substantial print directory of UK software developers, manufacturers and resellers. Download free sample pages.

A comprehensive directory of IT service companies covering 6 different sectors such as networking, consulting and maintenance services. Free sample pages available.

EPerfect, the perfect email marketing application, An affordable industrial grade emarketing tool that gives total transparency to the user in a secure and safe environment.

Why do innovation efforts so often fail? We might expect individual innovations to fail – innovation is risky, after all – but that does not explain why companies often pull the plug on broad campaigns to accelerate innovation, sometimes after only short periods of time. While the business press hectors firms to try to become the next Google, many companies struggle with simply getting innovation initiatives off the ground